Towards a new society brought about by the COVID-19 pandemic;
COVID 19 - PARADIGM SHIFT Challenges and Opportunities

Fadi Jabri, Executive Officer, Principal, Global Business & Management Group (GCC/CIS/India), Global Business and Management Department, NIKKEN SEKKEI LTD
(The positions in this article were current at the time of publication.)

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 Dubai. March 22, 2020. Curfew. Suddenly my whole world shrunk to be confined within walls of my living premise. The distances between home, work and school diminished to “0”. It takes me now seconds to move from my bed to my work desk, and start video conferencing with the world. And the same for my daughter in the next room who switched overnight to e-learning. Groceries are delivered to the doorstep. Getting out requires a permit.
 Out of my window I see the world’s busiest international airport with usually a flight taking off every 90 seconds is dead quiet. The frantic dynamic world abruptly came to a calm stand still.
 The skies became bluer. The chirping noise of birds became louder. Air cleaner. Neighbors nicer. As if Mother Nature decided to reset and reboot our pace.

Fadi Jabri, Executive Officer, Principal, Global Business & Management Group (GCC/CIS/India), Global Business and Management Department, NIKKEN SEKKEI LTD
(The positions in this article were current at the time of publication.)

Remedy / Adaptation

 We are in a creative and collaborative industry, where interaction is a must, yet we had to adapt very quickly to the new reality. We had to design completely remotely.
 We took immediate action to ensure use of the latest infrastructure at home which would allow us seamless collaboration remotely.
 Communication tools, mapping technologies, 3D modeling, and research information allowed us and with a high degree of precision to develop designs and provide supervision, even without visiting the project site. It was an eye opener that we could actually conduct design in a transboundary manner, engaging multiple locations, and individuals according to their set of expertise to deliver meaningful results. The Barcelona, Dubai, Bangkok, and Tokyo offices joined forces to work on projects across Russia, India, Saudi Arabia, and Kyrgyzstan among others. It was magical to me.

Side effects

 However, there are some downsides. Since the COVID outbreak, email correspondence increased notably, homes got converted to mini call centers, people are becoming more sedentary, isolated, and less social, raising the question of elevated stress and long term sustainability of this new reality.
 Creative and great ideas are born out of serendipitous encounters, or an unplanned fortunate discovery. Such can only be through true human interaction, which ZOOM, HOPIN and alike are yet to deliver.

Looking ahead

 The COVID pandemic no doubt has created a Paradigm shift, impacting the way we work, emote and interact. It has allowed us to spend more time than before with our family and plan our work better. It stimulated and accelerated the use of technologies and promoted much higher standards of hygiene. It allowed us to appreciate the importance of a walking in a friendly urban environment and nature.
 It also challenged hierarchical and vertical organizations, and challenged the notion of bringing large crowds under one roof, and centralization.
 The new tendency now is how to spread resources, adopting a network organizational structure, focusing on open communication and relationships rather than traditional hierarchy.

 HQ will need to rethink their densities, and the corporate environment should be attractive and have a reason for people to come. Working stations will become bigger than before. Corridors wider, greater personal distances. Mobility will change.
 Agility and speed, the ability to quickly restructure, regroup, teaming up with freelancers, partners, and setting instant satellite offices will be essential for remote working.
 Homes are likely to undergo notable changes in the future, to be reinforced with facilities and infrastructure facilitating comfortable remote working, as well as being aging society friendly, and having higher hygiene and safety monitoring.

 COVID has challenged the notion of centralization, of highly concentrated hospitals and urban campuses with high population density. Healthcare and education are likely to see a decentralization and distribution of smaller units across the urban fabric in closer vicinity to the communities, and greater digitalization.
 Asian cities showed the importance of discipline, and made a remarkable effort to contain the spread in high density areas. Aviation, tourism, and hospitality have become domestic oriented, stimulating local economies and giving rebirth to local infrastructure.
 For us as Urban Designers, Architects, and Engineers、post COVID opens a new era of opportunities to challenge the conventional working, living, studying, and leisure environment, to make our world a better place.

  • Fadi Jabri

    Fadi Jabri

    Architect & Executive Leader

    Dr. Fadi Jabri joined Nikken Sekkei in 2000 as an Architect after earning a Ph.D. from the University of Tokyo, where his research focused on the aesthetics of light and shadows in traditional Japanese architecture. He was mentored by Professor Ohno Hidetoshi, Hisao Koyama, and the renowned architect Ando Tadao. In 2014, he became a member of the board of executives, taking responsibility for overseeing and expanding Nikken Sekkei's international projects, with a particular emphasis on the MENA and CIS regions.

    With experience spanning over 20 cities, Dr. Jabri has contributed to a wide range of projects, including urban planning, mixed-use high-rises, residential, hospitality, and unique projects. He played a pivotal role in winning major international competitions, such as One Zaabeel in Dubai, the Gazprom complex in St. Petersburg, and a multi-cultural complex for Sberbank in Moscow. Additionally, he was instrumental in establishing Nikken Sekkei’s offices in Dubai, Riyadh, and Moscow.

    Currently, Dr. Jabri leads a design studio in Dubai as Executive CEO. He works closely with clients and design teams to blend contemporary reinterpretations of Japanese architectural design principles with cutting-edge technologies, always balancing respect for history with a vision for the future.

    Fluent in English, Japanese, Arabic, and Russian, Dr. Jabri excels at bridging cultural and linguistic gaps, facilitating seamless communication across international teams and clients.

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