Sumisho Interior International ORGATEC TOKYO 2022 Exhibition booth

This was an exhibition plan for two brands: "Shaw Contract" (carpets) and "Wendelbo" (furniture) at an international furniture fair. The exhibition lasted for three days; stage space was limited to 6x8 meters. The design focused on how to attract visitor attention and provide a memorable experience, based the premise that an unforgettable experience at the exhibition would entice visitors to the showroom where customers could be targeted. We believe that "rich experiences" to be more effective in attracting potential customers than temporary product introductions. The carpet was designed with a sense of depth by radially forming the carpet yarn so that a spotlight would fall on each piece of furniture. The exhibition space was designed to create the most impressive experience in the shortest amount of time with the least amount of materials.