What is Emotionscape?

Since its founding, Nikken Sekkei has continued to bring the future to life by carefully interpreting the context of a site and the characteristics of a project, while leveraging cutting-edge technology. By inheriting this wisdom, methodology, and foresight—and delving deeper into the essence of perception—we identify challenges and needs that are difficult to put into words.By focusing on the emotions that underlie people’s behaviors and value judgments—and by designing with an awareness of the sensory experiences that form the backdrop of perception—we create spaces and states that resonate deeply with people, as well as spaces and states that serve as catalysts for unprecedented sensory experiences (Emotionscapes), thereby working to create new value for the future.
When unprecedented innovations and enduring brand value are created, what they all have in common is emotion—whether it be a passionate, surging fervor or a deep, heartfelt empathy.Emotions arise not only from physical characteristics but also within social and historical contexts. When emotions become one with a space to form an “Emotionscape,” the underlying stories and people’s feelings—which cannot be fully conveyed through isolated fragments—permeate society more deeply and widely.In a society marked by increasing uncertainty, where problems—such as fostering innovation and building brand value—cannot be solved solely through the accumulation of rationality and efficiency, we believe it is crucial to adopt an approach that designs emotions and spaces as an integrated whole.