Sumisho Interior International ORGATEC TOKYO 2023 Exhibition Booth

This exhibition display plan allows visitors to experience the beautiful designs of carpet-maker Shaw Contract and furniture-maker Andreu World – and their respective cutting-edge sustainability philosophies -- at an international trade fair. Visitors could approach products from behind and later experience them for unique, intuitive tactile experiences. The concept was inspired by Shaw Contrast's commitment to 100% recycling, whereby the firm actively takes back its own used carpets when owners call a number printed on the underside of the product. An impression of this initiative is portrayed in iconic scene of the carpet being rolled up at the edges. By creating a blank space around the booth perimeter, the booth-aisle boundary is blurred, creating an open space to attract visitors to casually drop in and chat while looking at the products -- without being consciously aware of their distance from the booth.