Designer Roundtable Discussion 1
Will “interior designers” disappear from society?
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With the merger of Nikken Space Design Ltd (NSD) and Nikken Sekkei Ltd on April 1, 2024, the Space Design Group (SpDG) was established within the design and supervision division of Nikken Sekkei. With Kenichi Shiota, editor-in-chief of Shoten Kenchiku (Monthly Magazine of Store Design) , who keeps a close eye on numerous facets of the interior design industry, we set three themes for sharing with prospective SpDG clients and partners.
This first session was moderated by Akihiro Nishizawa, Branding Designer and President of Eight Branding Design Inc. With the development of digital technology such as generative AI, the city is now filled with uniformly fashionable spaces that afford a sense of deja’vu. In this age when anyone can design, the “designer-less” theory has been spreading. We talk about the true feelings and spirit from the field of design.
Part 1: Will “interior designers” disappear from society?
Moderator: Akihiro Nishizawa, Representative, Eight Branding Design Inc.
Part 2: What “Added Value” Comes from Investing in Design?
Moderator: Kenichi Shiota, Editor-in-Chief, Shoten Kenchiku
Session 3: Will the designer field Expand? (tentative)
Moderator: Yasuhiro Yamada, Freelance Journalist
[Participants]
Nikken Sekkei, Space Design Group
Hiroshi Mizuhara, Mitsuhiko Imai, Yuko Kitano, Yuko Suzuki
[Moderator]
Representative, Eight Branding Design Inc.
Branding Designer
Akihiro Nishizawa
MizuharaThe term “interior design” has many aspects. In terms of our role, I was pleased with our effort in the "Panasonic XC KADOMA" (completed in January 2023). It was an ambitious project to create a new company building exclusively for the Panasonic Group, with multiple group companies located together in a seven-story building with a total floor space of approximately 24,000 square meters, communicating with each other and taking on the challenge of finding new ways of working.
Designing Invisible “Activities”
Hiroshi Mizuhara
Mizuhara On the concept of “stirring activity,” we were conscious of designing human movement and communication in the space. The tool we developed to achieve this was the “activity card.” We visualized the movement of people by writing specific suggestions on the cards and placing them on the drawings, writing “You can do this here” in each common area. It helped us share our image with the client, the Nikken Sekkei design team, and with Takenaka’s team.
Nishizawa I see. By putting something invisible, such as people's movements and activities, onto cards, you made it easier to grasp the intent of the design.
Mizuhara Another important aspect is simulating the environment. Nikken Sekkei’s facilities team specializes in environmental measurements and can verify how wind and sunlight affect buildings. For the common areas in this project, we analyzed various conditions—such as seasonal rainfall in certain zones, direct summer sunlight in others, and even pleasant breezes flowing into specific seating areas. By expressing these findings in measurable terms, like hours of sunlight, we were able to incorporate them into furniture selection and zoning plans, ensuring well-informed and reliable design decisions.
Environmental measurement distribution map and activity card ©NIKKEN SEKKEI LTD
Designing the space by verifying the activity card and environmental measurement distribution ©NIKKEN SEKKEI LTD
Verifying activities after the project handover ©NIKKEN SEKKEI LTD Photography: Akira Ito (aiphoto)
Mizuhara After handing over the project, we conducted a survey to see how the rooms were actually used. While some activities were carried out as expected, others did not, so we were able to get involved in the planning of the next steps for those areas.
Nishizawa Generally, common areas do not generate rental income, so it is hard to put that much effort into them...
Mizuhara The client repeatedly checked with us if the area would really work. By carefully explaining the project using activity cards and simulations of the environment to allay their doubts, we were able to share our image of the project. For us as well, it was a great feeling to be able to go beyond our traditional realm as interior designers and engage in a new way.
HACKing Osaka culture and incorporating it into interior design
ImaiI think people with that image will be surprised when they see “Canopy by Hilton Osaka Umeda” (opened in September 2024), which I was in charge of (laughs).
Mitsuhiko Imai
ヒルトングループのなかでも「ライフスタイルホテル」というカテゴリーにあり、立地周辺の環境を巻き込みながらサードプレイスとしても機能する場として設計されました。私たちがインテリアデザインを担当するうえで、「大阪らしさ」と、コミュニティを形成するウェルカムな雰囲気を表現するために打ち出したコンセプトが、「大阪をHACKする」。「大阪」というキーワードを通して、文化や歴史、名産品などのモチーフを、大阪らしいユーモアとともにデザイン化できたら面白いなあ、と考えました。
Nishizawa Even just looking at the photo, it is impactful (laughs).
ImaiFor example, in the elevator hall at the hotel entrance, the ceiling is decorated with the shape of a takoyaki grill, and the walls are studded with motifs such as seaweed, octopus’ legs, and toothpicks. In addition, we “HACKed” and expressed Osaka in various ways in the guest rooms, corridors, and throughout the facilities with this kind of flair (laughs).
There are plenty of stories in which hotel staff members explain to guests, “This is takoyaki, this is kushikatsu, and so on…” --- surely fun conversations. A QR code to access a book explaining the design concept is also posted inside the building. “HACK Osaka.” You might say we've done it (laughs).
Canopy by Hilton Osaka Umeda/1st floor elevator hall
Photo: Nacása & Partners
Imai There were members of the team, including myself, who liked graphics, so we put a lot of effort into every part of the project.
Nishizawa You have expressed culture and history beautifully in the space design. This was only possible because of Mr. Imai's character. It would have been difficult for AI to do it (laughs).
Canopy by Hilton Osaka Umeda / 11th floor reception
Photo: Nacása & Partners
Proposing renewal projects with a “handmade feel”
KitanoWe also handle exhibition booth designs. We are consulted on everything from small items to large spaces. I was in charge of the renovation of theANA Crowne Plaza Hotel Hiroshima, which included the renovation of the area used as a restaurant into a club lounge and the renovation of guest rooms on three floors.
Yuko Kitano
KitanoOne of our strengths is that we have a wide range of expertise, from offices to hotels and villas. For this renovation project, we created a club lounge of approximately 200 sqm, offering a panoramic view of Hiroshima city and the islands of the Seto Inland Sea through the full-length windows spanning the entire south side of the 22nd floor. Instead of coordinating the lounge in a single luxurious color, we proposed a design plan that envisages different uses for different areas, such as a relaxing space here and a space for coworking there, and created a reception area, a workspace, a dining space, a relaxing space, a meeting room, and so on. Each of the areas is designed to meet the various needs of guests.
For the guest rooms, we proposed combining two rooms into one suite to increase the guest expenditure. We also incorporated local traditional crafts and specialties into the design motifs to express the diverse changing landscape of Hiroshima under the concept, “HIROSHIMA GRADATION.”
We did not outsource the displays, but instead sought out and commissioned local artists and committed ourselves to a handmade, handcrafted feel.
Nishizawa I thought Nikken Sekkei did not undertake work of that scale.
Kitano Actually, we do (laughs). I love this kind of work.
Working face to face, kind of like a family doctor
Suzuki Yes, I participated in the team as an FF&E designer for Panasonic XC KADOMA and Canopy by Hilton Osaka Umeda (only during the competition).
Yuko Suzuki
Suzuki The way we communicate differs depending on the designer we are working with. For example, in the Canopy by Hilton Osaka Umeda project with Imai, the concept was “HACK Osaka,” which is a difficult concept for me since I grew up in Tokyo (laughs). So, we focused on how to materialize the image Imai had in his mind.
I was given some handwritten notes, so I used them as hints to select chairs that I thought would be a hit, printed them on A4 sized paper in about four panels each, and cut them into pieces. We laid them out on a drawing board and decided on the placement of this one here, that one there, and so on.
Imai Since this hotel was meant to attract not only overnight guests but also various people from inside and outside the region, we adopted various styles of chairs to accommodate the diverse scenes and various ways of sitting.
Suzuki I feel like we took the story he created and just kept working away at it.
Nishizawa That must have been tough.
Suzuki It was hard work, but fun. I think that in order to get customers excited, we also have to be excited while working on the project to convey our enthusiasm.
We are like a family doctor who is close to our clients. We place importance on the attitude of looking at the client's face and providing a prescription that suits the client's needs. For example, we read their true feelings from their facial expressions and posture when they sit in our chairs.
Interior designers create new architecture and spaces
Mizuhara We take on some projects on our own. I would say the ratio is about 50-50.
Originally, we had been active for about 30 years as Nikken Space Design, as one of group companies, which was independent from Nikken Sekkei. After working on projects for prominent atelier architects and accumulating a wide range of interior design know-how and insight, we returned to Nikken Sekkei this year to work as the Space Design Group of the Design and Supervision Division.
Nishizawa How do you feel about the change in position and environment?
Mizuhara Over the past 30 years, awareness of interior design has increased, and we are now being asked how we can respond to the needs of our clients. Now that architecture and interior design are integrated into one organization, it has become easier to communicate with each other. We want to work closely together to make effective “one-stop” proposals.
Suzuki Nikken Sekkei's role is to contribute to society through architecture. As interior designers, we want to contribute in the soft aspects of architecture, by finding ways to bring smiles to people's faces.
Nishizawa In general, the field of architecture tends to deal with cities and society. Those of you who are active in the interior design field face people, their lifestyles, and culture. I got that impression from what I’ve heard about your efforts.
Kitano I studied architecture at university. If I had not encountered the work of interior design, I would probably be designing buildings right now (laughs). But now that I am actually working, I feel that interior design is suited to me because it often involves areas that are close to local culture and people. I am happy to be involved in this work.
Suzuki I take hints from the designer's as-yet-unorganized image to discover the appeal of the plan. I believe that is my role. I guess you could call me a “charm detector,” so to speak (laughs). Whenever a client's request or a designer's proposal is brushed up, I try to find the “sparkle” in it and incorporate it into the interior design.
NishizawaAccording to what you have said, it seems that interior designers are not “disappearing" per se. It may be that the definition of interior designer is changing.
Until now, Nikken Sekkei has fulfilled its mission as a major design firm. By integrating interior designers who create interfaces that connect people from various angles, new architectures and new ways of "being in space" may be created. Such expectations and possibilities could be sensed.
Akihiro Nishizawa, Branding Designer / Representative, Eight Branding Design, Inc.
Guided by the concept of “Revitalizing Japan through Branding Design,” Nishizawa engages in a wide range of activities, including corporate brand development, product development, and store development.
He has worked on numerous projects that deliver consistent branding design, covering everything from research and planning to concept creation.