Bridgestone Innovation Park“B-Innovation”

As part of the plan to repurpose the former factory site in Kodaira City, Tokyo, the project aims to consolidate the functions that were previously scattered both on and off the site and transform it into a global hub that creates new value. To achieve this objective, the plan aims to foster rapid research and development cycles by locating the B-Innovation (research building)—which facilitates empathy and co-creation with internal and external stakeholders—and the B-Mobility (test course) facility—used for demonstration experiments—in close proximity to one another.